It's generally agreed upon that the best photography equipment blogger should possess the following qualities:
Professional photography background
Technical proficiency
Well-informed, including access to internal sources with manufacturers
However, these three points don't always align well. Here's why:
A professional photographer transitioning into a successful video blogger is likely to shift focus from photography to videography as their popularity grows. Unfortunately, this shift often results in a decline in the quality of photos illustrating the presented equipment.
Being a skilled photographer doesn't always go hand in hand with technical expertise. Technical topics can be dull and may be replaced with more digestible subjects like "aperture equivalent" or "lens sharpness," or even non-technical emotional conflicts and rumors. Consequently, a technically correct blogger might lose popularity to an entertainer.
An honest and independent blogger may exercise their right to criticize manufacturers, potentially limiting their access to internal information compared to loyal bloggers. Unfortunately, loyal bloggers may not reveal unfavorable information.
So, the ideal blogger would be:
A professional photographer new to video blogging
Technically accurate, even if less entertaining
Reporting mainly on previously launched equipment, widely available information.
Does the blogger you trust fit this description?